Digital Marketing & Performance Advertising
I specialize in managing and optimizing paid advertising across Meta, TikTok, and Snapchat, with a strong focus on performance-driven strategies that generate measurable business growth. I design and execute Conversion, Traffic, Lead Generation, Video View, Brand Awareness, and Catalog Sales campaigns using a structured approach to audience segmentation, full-funnel retargeting, and continuous data-driven optimization. My work combines creative testing, analytical insights, and platform best practices to improve ROI, scale high-performing audiences, and consistently deliver stronger results.
Digital Marketing & Performance Advertising
I develop end-to-end advertising strategies, craft compelling ad copy, and lead creative direction to align messaging with audience behavior. I analyze performance metrics and run structured A/B tests to boost CTR, lower CPA, and maximize ROAS. My work includes building efficient campaign architectures, refining audience segmentation, and optimizing performance at every stage of the funnel. I also guide brands in shaping their broader digital and social media strategy, helping them achieve consistent, scalable, and measurable growth.
